NewCo Boston 2016

Session Title: How to Survive an Ad Apocalypse

W​hen a former deejay - turned top secret Raytheon product manager, child star-turned industrial engineer, former CEO of a student-led venture accelerator and ​an​ immigrant developer from India take a risk to make word-of-mouth marketing scalable once and for alland reduce brands' dependence on ads that interrupt content consumers enjoy​, it results in an award-winning, high-growth startup that’s transforming how brands build relationships with consumers across any digital experience. Could your brand survive in an ad-free world?
With consumers' ad-blocker adoption and ad fatigue increasing exponentially, that is the reality today's marketers face.

In this session, we'll discuss how consumer brands like Hershey's, Gillette and Tom's of Maine are harness​ing ​the power of human-to-human marketing at scale by tapping into their​ most valuable ​asset: existing customers with influence. ​At Mavrck, we believe that by empowering a ​brand to​ leverage​ the social capital of ​their existing​ ​micro-influencers across digital touch points, they can rise above the noise ​to​ create marketing people actually trust​.

Bagels, snacks and coffee/tea provided. 

Session Title: Customer Inspired: How to Achieve Growth in the 21st Century

C Space will present compelling evidence about why companies that genuinely "get" their customers outperform competitors. Our research is grounded completely in the customer's point of view, not the company's. The companies that really "get" their customers each share five characteristics that customers notice, value, and actively seek, regardless of industry: they are open, relevant, empathetic, rewarding, and delightful. In this session we will explore these five traits in depth and highlight companies that are creating Customer Inspired Growth, With the help of audience members, we will discuss what you want from companies and what brands should know about how to make that happen.

Join us for free lunch in Kendall Square -- just steps away from the Red Line! Learn more about BIG things that InterSystems is doing in big data, big healthcare, and big science, and why we attract the biggest and best talent. Our technology has helped the European Space Agency map a billion stars, powers the world's financial trading systems, and is trusted with life-saving applications in healthcare. We have long and loyal relationships with both customers and employees, many of whom stay with us for decades. That's because we tackle big challenges together.

The tour will be hosted by Robert Nagle, Vice President of Data Platforms for InterSystems, and John Paladino, Vice President of Client Services, InterSystems.

Check out the InterSystems video here. 

Session Title: Not Your Average Ad Tech: Welcome to the Video Revolution

In just a few years, Pixability has grown from a startup at the CIC to a video ad tech company empowering global brands like Puma, L'Oreal and Taco Bell. Rob Ciampa, CMO, will give NewCo visitors a sneak peek into Pixability's solution and how it's harnessing video advertising to deliver huge business impact. Come change the way you think about video as a medium to reach, engage, and convert new customers. Rob will also lead a tour of Pixability's newly designed Boston headquarters, and explain how the fast-growing company is maintaining an award-winning culture while aggressively scaling business worldwide. The video ecosystem is changing faster than ever; can you keep up?

Session Title: Accelerating the Pace of Engineering and Science

With today's powerful computers and advanced computational methods, engineers and scientists are taking on the "Grand Challenges" of our time: Renewable energy. New medicine and healthcare technology. Cleaner air and water. Smart transporation systems. Weather and climate forecasting. Breakthroughs in these areas are accelerating, made possible by engineers and scientists using MATLAB and Simulink - mathematical computing software developed and supported through the collaborative efforts of more than 3500 MathWorks staff worldwide. In this session, attendees will learn about MathWorks, its products, and its people, and how they are helping to accelerate the pace of engineering and science.

Special message to Attendees from MathWorks:
Attendees will be treated to product demonstrations, a brief tour of our facilities, and will learn why MathWorks was recently recognized by Glassdoor as one of the Top 20 "Best Places to Work" in the U.S. Refreshments will be served. Please no vendors, agencies, or service providers.

In the clypd NewCo Session, attendees will get the complete tour of the company culture. Attendees will get a complete 360-degree tour of the Davis Square office, complete with custom furniture, three craft beers on tap, iced coffee and tea on tap, and more. We will also sit down and discuss how company culture feeds into business culture.