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North End [clear filter]
Wednesday, April 27
 

8:30am EDT

SmarterTravel
Limited Capacity seats available

Our plan is talk about how we at SmarterTravel are disrupting the travel space!

Presenters
avatar for David Krauter

David Krauter

President, SmarterTravel, SmarterTravel

Host Companies
avatar for SmarterTravel

SmarterTravel

SmarterTravel
SmarterTravel, a TripAdvisor Company, offers travelers a portfolio of travel sites to help them find the right trip at the right price.We are a team of passionate professionals who push and drive and innovate like a start-up, but we also have a track record of success and we benefit... Read More →


Wednesday April 27, 2016 8:30am - 9:30am EDT
SmarterTravel
  Consumer, General

10:30am EDT

Mavrck
Limited Capacity seats available

Session Title: How to Survive an Ad Apocalypse

W​hen a former deejay - turned top secret Raytheon product manager, child star-turned industrial engineer, former CEO of a student-led venture accelerator and ​an​ immigrant developer from India take a risk to make word-of-mouth marketing scalable once and for alland reduce brands' dependence on ads that interrupt content consumers enjoy​, it results in an award-winning, high-growth startup that’s transforming how brands build relationships with consumers across any digital experience. Could your brand survive in an ad-free world?
With consumers' ad-blocker adoption and ad fatigue increasing exponentially, that is the reality today's marketers face.

In this session, we'll discuss how consumer brands like Hershey's, Gillette and Tom's of Maine are harness​ing ​the power of human-to-human marketing at scale by tapping into their​ most valuable ​asset: existing customers with influence. ​At Mavrck, we believe that by empowering a ​brand to​ leverage​ the social capital of ​their existing​ ​micro-influencers across digital touch points, they can rise above the noise ​to​ create marketing people actually trust​.

Bagels, snacks and coffee/tea provided. 

Presenters
avatar for Lyle Stevens

Lyle Stevens

Co-founder and CEO, Mavrck

Host Companies
avatar for Mavrck

Mavrck

Mavrck
Mavrck's micro-influencer marketing platform is trusted by premier consumer brands like P&G, Sears and Dunkin' Donuts to harness the power of human-to-human marketing at scale. Our patented technology empowers brands to discover their most influential customers across existing consumer... Read More →


Wednesday April 27, 2016 10:30am - 11:30am EDT
Mavrck

2:30pm EDT

Pixability
Limited Capacity seats available

Session Title: Not Your Average Ad Tech: Welcome to the Video Revolution

In just a few years, Pixability has grown from a startup at the CIC to a video ad tech company empowering global brands like Puma, L'Oreal and Taco Bell. Rob Ciampa, CMO, will give NewCo visitors a sneak peek into Pixability's solution and how it's harnessing video advertising to deliver huge business impact. Come change the way you think about video as a medium to reach, engage, and convert new customers. Rob will also lead a tour of Pixability's newly designed Boston headquarters, and explain how the fast-growing company is maintaining an award-winning culture while aggressively scaling business worldwide. The video ecosystem is changing faster than ever; can you keep up?

Presenters
avatar for Rob Ciampa

Rob Ciampa

CMO, Pixability

Host Companies
avatar for Pixability

Pixability

Pixability
Pixability is a video ad buying technology solution for YouTube, Facebook, Instagram, and Twitter. The world's top agencies and brands depend on Pixability's award-winning media technology for effective cross-platform video ad campaigns that deliver increased performance.


Wednesday April 27, 2016 2:30pm - 3:30pm EDT
Pixability