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Fenway [clear filter]
Wednesday, April 27
 

8:30am EDT

Idea Validation Workshop w/TCN & The Meme
Limited Capacity seats available

Session Title: Idea Validation Workshop w/TCN & The Meme

**Please register for both the 8:30 and 10:30 session to get the most value out of this workshop. This is a three hour workshop ending at 11:30am**

Coming up with product ideas is easy. Coming up with good product ideas is harder.

Even good ideas are often based on assumptions: assumptions that a product or service will match people's needs; that users will understand, engage with, and adopt them because it provides meaningful value and integrates with their lives.

The workshop is run in collaboration between TCN and The MEME Design, a group that helps create and validate good product ideas by testing those assumptions, and helping entrepreneurs refine and drive them to success.

Using the MEME’s processes and expert tools, you will get a chance to learn key techniques to validate your own products and methods, with a select few even getting the opportunity to workshop their own product and service ideas in a group, with The MEME’s expert help.

At this session you will

  • Learn how to go deep on and understand better who you’re designing for.
  • Use our tools to look at the chosen problem or need from multiple angles in order to generate more and better solutions.
  • Learn ways to isolate the most critical product or service features from more peripheral ones.
  • See how to create a prototype strategy that will help to test whether the product resonates with users in the intended way.

Suggested Audience: 
Entrepreneurs, Founders, Innovators, Product Managers, UX Managers, Designers, Developers and Engineers


Presenters
avatar for Carlos Cardenas

Carlos Cardenas

Vice President, THE MEME Design
avatar for Darryl James

Darryl James

Strategist/Problem Solver/Provocateur
avatar for Suzanne Schechtman

Suzanne Schechtman

Senior Design Researcher, THE MEME Design


Wednesday April 27, 2016 8:30am - 9:30am EDT
Hatch Fenway

10:30am EDT

Idea Validation Workshop w/TCN & The Meme (cont.)
Limited Capacity seats available

Session Title: Idea Validation Workshop w/TCN & The Meme

**Please register for both the 8:30 and 10:30 session to get the most value out of this workshop. This is a three hour workshop ending at 11:30am**

Coming up with product ideas is easy. Coming up with good product ideas is harder.

Even good ideas are often based on assumptions: assumptions that a product or service will match people's needs; that users will understand, engage with, and adopt them because it provides meaningful value and integrates with their lives.

The workshop is run in collaboration between TCN and The MEME Design, a group that helps create and validate good product ideas by testing those assumptions, and helping entrepreneurs refine and drive them to success.

Using the MEME’s processes and expert tools, you will get a chance to learn key techniques to validate your own products and methods, with a select few even getting the opportunity to workshop their own product and service ideas in a group, with The MEME’s expert help.

At this session you will

  • Learn how to go deep on and understand better who you’re designing for.
  • Use our tools to look at the chosen problem or need from multiple angles in order to generate more and better solutions.
  • Learn ways to isolate the most critical product or service features from more peripheral ones.
  • See how to create a prototype strategy that will help to test whether the product resonates with users in the intended way.

Who should attend:
Entrepreneurs, Founders, Innovators, Product Managers, UX Managers, Designers, Developers and Engineers


Presenters
avatar for Carlos Cardenas

Carlos Cardenas

Vice President, THE MEME Design
avatar for Darryl James

Darryl James

Strategist/Problem Solver/Provocateur
avatar for Suzanne Schechtman

Suzanne Schechtman

Senior Design Researcher, THE MEME Design


Wednesday April 27, 2016 10:30am - 11:30am EDT
Hatch Fenway

4:30pm EDT

Toast
Limited Capacity seats available

Session Title: Changing the Way We Eat Out (and In): How Technology is Transforming the Restaurant Expereince

Technology is changing the game for how restaurants run their operations and interact with their guests. Visit the Toast office and hear about the trends in restaurant tech and how Toast is innovating in the space. Get a tour of our “front-of-house” office, with our kitchen, dining room, and lounges, and then move on to our "back-of-house" office, where employees are hard at work. Role play at Toast's mock restaurant, using the product as a server, chef, or restaurant owner. Finally, hear from Toast CEO and cofounder about how and why Toast got started and the changes in the industry driving new opportunities for efficiency and engagement between restaurants and consumers.

Suggested audience: Restaurateurs and Foodies, B2B and B2C Marketers and Developers

Special Message to Attendees:
Toast HQ is located in the Landmark Center at 401 Park Drive, Boston, MA. Take the escalators to the 2nd floor, then turn right to go to the East elevators. Take the elevators to the 8th floor, where we'll be meeting in Hatch Fenway's "The Coop." 


Presenters
avatar for Chris Comparato

Chris Comparato

CEO, Toast
avatar for Steve Fredette

Steve Fredette

Co-Founder and President, Toast

Host Companies
avatar for Toast

Toast

Toast


Wednesday April 27, 2016 4:30pm - 5:30pm EDT
Toast
  Software, General