This event has ended. Visit the official site or create your own event on Sched.
Welcome! Thank you for your interest in NewCo Boston! Please click on "Get Your Tickets" and you will be redirected to an Eventbrite page. If you have a promo code, please enter that information before you select your ticket type and quantity. This will adjust the ticket price accordingly. 
Back To Schedule
Wednesday, April 27 • 10:30am - 11:30am
Idea Validation Workshop w/TCN & The Meme (cont.)

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

Session Title: Idea Validation Workshop w/TCN & The Meme

**Please register for both the 8:30 and 10:30 session to get the most value out of this workshop. This is a three hour workshop ending at 11:30am**

Coming up with product ideas is easy. Coming up with good product ideas is harder.

Even good ideas are often based on assumptions: assumptions that a product or service will match people's needs; that users will understand, engage with, and adopt them because it provides meaningful value and integrates with their lives.

The workshop is run in collaboration between TCN and The MEME Design, a group that helps create and validate good product ideas by testing those assumptions, and helping entrepreneurs refine and drive them to success.

Using the MEME’s processes and expert tools, you will get a chance to learn key techniques to validate your own products and methods, with a select few even getting the opportunity to workshop their own product and service ideas in a group, with The MEME’s expert help.

At this session you will

  • Learn how to go deep on and understand better who you’re designing for.
  • Use our tools to look at the chosen problem or need from multiple angles in order to generate more and better solutions.
  • Learn ways to isolate the most critical product or service features from more peripheral ones.
  • See how to create a prototype strategy that will help to test whether the product resonates with users in the intended way.

Who should attend:
Entrepreneurs, Founders, Innovators, Product Managers, UX Managers, Designers, Developers and Engineers

avatar for Carlos Cardenas

Carlos Cardenas

Vice President, THE MEME Design
avatar for Darryl James

Darryl James

Strategist/Problem Solver/Provocateur
avatar for Suzanne Schechtman

Suzanne Schechtman

Senior Design Researcher, THE MEME Design

Wednesday April 27, 2016 10:30am - 11:30am EDT
Hatch Fenway

Attendees (5)