NewCo Boston 2016

Session Title: Idea Validation Workshop w/TCN & The Meme

**Please register for both the 8:30 and 10:30 session to get the most value out of this workshop. This is a three hour workshop ending at 11:30am**

Coming up with product ideas is easy. Coming up with good product ideas is harder.

Even good ideas are often based on assumptions: assumptions that a product or service will match people's needs; that users will understand, engage with, and adopt them because it provides meaningful value and integrates with their lives.

The workshop is run in collaboration between TCN and The MEME Design, a group that helps create and validate good product ideas by testing those assumptions, and helping entrepreneurs refine and drive them to success.

Using the MEME’s processes and expert tools, you will get a chance to learn key techniques to validate your own products and methods, with a select few even getting the opportunity to workshop their own product and service ideas in a group, with The MEME’s expert help.

At this session you will

• Learn how to go deep on and understand better who you’re designing for.
• Use our tools to look at the chosen problem or need from multiple angles in order to generate more and better solutions.
• Learn ways to isolate the most critical product or service features from more peripheral ones.
• See how to create a prototype strategy that will help to test whether the product resonates with users in the intended way.

Suggested Audience: 
Entrepreneurs, Founders, Innovators, Product Managers, UX Managers, Designers, Developers and Engineers