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Wednesday, April 27 • 10:30am - 11:30am
Mavrck

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Limited Capacity seats available

Session Title: How to Survive an Ad Apocalypse

W​hen a former deejay - turned top secret Raytheon product manager, child star-turned industrial engineer, former CEO of a student-led venture accelerator and ​an​ immigrant developer from India take a risk to make word-of-mouth marketing scalable once and for alland reduce brands' dependence on ads that interrupt content consumers enjoy​, it results in an award-winning, high-growth startup that’s transforming how brands build relationships with consumers across any digital experience. Could your brand survive in an ad-free world?
With consumers' ad-blocker adoption and ad fatigue increasing exponentially, that is the reality today's marketers face.

In this session, we'll discuss how consumer brands like Hershey's, Gillette and Tom's of Maine are harness​ing ​the power of human-to-human marketing at scale by tapping into their​ most valuable ​asset: existing customers with influence. ​At Mavrck, we believe that by empowering a ​brand to​ leverage​ the social capital of ​their existing​ ​micro-influencers across digital touch points, they can rise above the noise ​to​ create marketing people actually trust​.

Bagels, snacks and coffee/tea provided. 

Presenters
avatar for Lyle Stevens

Lyle Stevens

Co-founder and CEO, Mavrck

Host Companies
avatar for Mavrck

Mavrck

Mavrck
Mavrck's micro-influencer marketing platform is trusted by premier consumer brands like P&G, Sears and Dunkin' Donuts to harness the power of human-to-human marketing at scale. Our patented technology empowers brands to discover their most influential customers across existing consumer experiences (e.g. mobile app, e-commerce site, social community). Brands can then activate their relevant micro-influencers to distribute content. and drive... Read More →


Wednesday April 27, 2016 10:30am - 11:30am
Mavrck 100 N. Washington St., Boston, MA 02114