NewCo Boston 2016

Session Title: Revolutionizing the Science of Emotions for Business Success

Deepen customer engagement by understanding the power of subconscious emotions in critical decision making to motivate a change in behavior from your customers, partners and employees. This new, revolutionary research methodology prioritizes the subconscious and conscious emotions. Experience first hand the power of this tool and impact to your business whether defining a product, growing a market, building a brand, testing a campaign or message, etc. This approach identifies a respondent's deep "inner truths", eliminates biases and provides a scalable, online means to help your organization understand the passions and aspirations that will drive better outcomes quickly. There is no other methodology like it. Come try it from your mobile device and experience the power to drive more meaningful results. Attendees will run through a research question and then we will walk through the results so that participants can see the power of what unites us and what makes us different on any topic.  By understanding these motivational triggers your organization can drive deeper engagement externally and internally. This session is most applicable for: CEO, CMO, VP Marketing, VP Market Intelligence, VP Human Resources, Director Marketing, Director Marketing Insights, Director Employee Relations and Business or Data Analyst.