Pegasystems develops strategic applications for marketing, sales, service and operations. Pega’s software allows organizations to build, deploy, and change enterprise applications easily and quickly. Its unified software platform includes all the necessary elements and technologies to build enterprise applications in a fraction of the time it would take with competitive disjointed architectures by directly capturing business objectives, automating programming, and automating work. The company’s software allows users to improve their customer relationships, generate new business, and enhance productivity and profitability. Pegasystems was founded by Alan Trefler in 1983 and is headquartered in Cambridge, MA.